Welcome to STHLM Xperience Conference 2024, at 7A Posthuset and our digital venue. Check in at the entrance and grab some breakfast.

The founder of SXC Tommy Marshall, will welcome you to this year’s conference and introduce our moderators.

This talk will examine the intersection of design, mental health, and kindness, highlighting the importance of intentional design interventions in shaping individual behaviors and societal attitudes. Through real-world examples and practical insights, attendees will gain a deeper understanding of how design can be leveraged as a tool for promoting personal well-being and fostering a culture of kindness in our communities.

In today's competitive landscape, understanding marketing logic as a designer is crucial. This session explores how business and service design provide a solid foundation for achieving triple bottom line results. Discover how balancing Profit, People, and Planet can lead to sustainable success and contribute to a better world.We'll delve into real-world case studies that demonstrate why this approach matters.This engaging talk will explore practical strategies for integrating marketing insights into design processes and how this synergy can drive triple bottom line outcomes. Whether you're a designer, marketer, or business leader, you'll gain valuable insights into creating impactful, sustainable business models.Key Takeaways:- Learn how to interpret marketing objectives through a designer's lens for more effective collaboration- Understand how business and service design principles can be applied to achieve triple bottom line results- Gain insights into measuring and communicating results of your design workJoin us to unlock the potential of Business Design in creating a more sustainable and prosperous future for all, while bridging the gap between marketing objectives and design execution.

It's time for a cup of coffee or tea, something sweet, and socializing – on site or online!

10:25 to 10:45: Join Richard in our digital mingle where we will discuss and through up thoughts on a miro. Get to know someone new that you haven't meet before.

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In a world that is becoming increasingly digitalised, children are often excluded due to the lack of appropriate digital services. In this talk we will share lessons learned from the child-centered design process of SEB Neo - a financial service for children and their guardians. You will get a sneak peak into the production, research insights, and our effort in democratising financial literacy.

The more dependent we get on technology, and the more impact design and product decisions have on our everyday life, the more important it gets that we have methods to calculate and explore future risks with these decisions. Because it impacts us not only as individuals but as a society and our planet.

New trends come and go and the changes in society and the world affect us every day. Especially in technology, change happens fast.

Join Linda Stenmarks workshop to discuss current trends related to UX and digitalization. How do tech trends affect people's lives? How can we benefit from this progress to build the society we want?

She identifies trends on the horizon such as sustainability in tech, stereotypes in design, product versus service, behavioral design and gamification, digiphysical experiences and creating services with AI. How might we utilize these trends to achieve a better world?

The designer plays a crucial role in establishing the foundations for an accessible user interface. By implementing accessibility annotations, the designer ensures that developers have the necessary specifications to build upon and testers have the information needed to verify that the product meets the designer’s expectations.

In this workshop, we will explore what accessibility annotations are and how to use them to enhance features like keyboard navigation and the screen reader experience.

By defining accessibility requirements early on, you eliminate guesswork in the development process and ensure that accessibility is integrated into the product rather than added later. This approach reduces costs and time while improving the overall user experience for all types of users.

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Ever think about the unsung heroes who keep us all connected—like the field techs installing network gear on rooftops and masts around the world? Picture yourself climbing a mast in middle of nowhere and still making a foolproof installation. 

The talk covers what does inclusivity mean for Ericsson and how to make sure every field technician, no matter their expertise or language, stay safe and efficient on site. It’s a behind-the-scenes look at one of our latest usability tests, packed with real-world data, geeky statistics, and practical insights.

Do you want to make your work more sustainable? This talk explores the ecological, social, and economic aspects of sustainability in UX design. We'll examine the impact of UX design on these areas in real-world tech projects and how to integrate sustainability into our work.Takeaways:

• Understand the interplay between sustainability and UX design in real-world projects.
• Learn how to enhance existing tools and methods to incorporate sustainability.
• Gain insights from practical examples of sustainable UX design.
• Access a resource library with practical tools and methods for applying sustainable UX.

Deceptive design patterns are tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something. Why do they work in the way they do, what are the health effects of these patterns, and how do they shape our interaction with digital solutions?

It's time for lunch! Enjoy your meal, check out our fun activities and make new friends and connections!

12:20 to 13:10: Start with a lunch break and then join us when Richard interviews speakers, participants and organizers and hear their thoughts. 

How hard can it be to present information about the train traffic? To inform travellers if their train is on time or delayed? It turns out that it is not easy peasy. At least not if you want to align the information in different channels. 

In this talk, you will hear Sanni share how SJ (a Swedish railway company for passenger traffic owned by the Swedish state) improved the experience of receiving and acting on information about delays in train traffic, all to make it better for travellers. 

A story of working towards the sweet spot of user needs, business value, and feasibility in product development.

Let’s get practical! In this interactive session, you’ll work in small groups to practice sustainable user journey mapping. 

We'll provide the user journey framework, and you’ll brainstorm and sketch ideas to enhance sustainability in your projects. You’ll learn how to integrate sustainability into user journey mapping, consider sustainability holistically using the UN Sustainable Development Goals, and extend your positive impact as a designer. 

Additionally, your group will refine an idea and pitch it to the plenary, practicing how to effectively “sell” sustainability initiatives to stakeholders.

Sources suggest that the average person makes 35,000 choices per day. Some of them we make without thinking, and some are more complex that require mental processes. So how often do we reflect on how we make decisions, individually or in a group? How well do we know our preferences, and how effectively do we communicate those? We'll try out different tools to foster easier and better decision making both in our personal and professional lives.

In today’s digital world, functional design is just the beginning. How can we add an unexpected spark that encourages users to shift their behavior naturally, without feeling persuaded? In this workshop, we’ll explore how emotional design can inspire positive change through subtle, empathy-driven elements.

Discover how to go beyond usability and design with purpose, crafting experiences that resonate on a truly human level. We’ll dive into key psychological principles of design, examine real-world examples, and engage in group activities where participants will apply these concepts to a real-life case with a genuine impact on our planet.

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This talk will explore how the production process has revolutionised design and transformed the role of designers. Jorge will discuss the evolution of design, the emotional journey of designers, and the importance of empowering minorities and fostering community through innovative solutions. Real-life examples will illustrate how designers have made impactful changes in their local environments. 

The session will conclude with reflections on the broader impact of design, emphasising the importance of a thorough design process over the final result.

In this talk Raquel will talk about how integrating accessibility into design systems from the ground up can create more efficient digital experiences. You will learn how to build accessible foundations from day one, how to scale accessibility consistently across platforms and foster a culture of inclusion through design systems.

14:25 to 14:35: In this session you will be able to join and discuss the theme together with Richard.

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Having experience working amongst highly regulated, and emotionally charged industries, Emily's core purpose is to raise awareness of the impacts products and services can have on the people experiencing them, and the consequential impacts to businesses. Emily spent many years designing unhappy paths, context, inclusion, behaviours, emotions. Now, her mission is to help as many designers and businesses bring this thinking into their day-to-day thinking.

Would you like to fine tune your development plan or enable your team’s collective learning? Studies have shown that not having purpose in a career can lead to lower levels of job satisfaction, poorer performance and increased work-related stress.

Join us for a 40 minute workshop to unlock your professional purpose through a series of creative exercises, deep reflection and open discussions. Finding purpose in your career will lead to higher resilience in the face of setbacks, enhanced problem-solving abilities/creativity, and improved ethical decision making. 

We will delve into your core passions, skills, and values for you to align with the changes you want to see in the world.You will leave this workshop energized, with a fresh foundation for personal development and a renewed confidence in your career’s trajectory.

Ever wondered what your ideal world could look like? In this light-weight and interactive workshop combined with networking, we'll explore the possibilities of a brighter future. We'll share our dreams, challenge assumptions, and co-create a vision for a world that sparks joy and inspires hope.No matter your design background, this workshop and network opportunity is an invitation to dream big, connect with fellow visionaries, and discover the transformative potential of collective imagination.

Style guides, templates, editorial processes – there are lots of tools and best practices that we create for consistent and excellent content and design work. And there are lots of resources on making those tools for your product. But once it's all down on paper, how do you know if they’re working? We don't just set and forget with our designs, and we shouldn't with our governance and processes either. We need to test, measure, and iterate. This session will walk through practical strategies, templates and learnings to make your guidelines and resources have more impact now and as your product grows.

You'll come away with:

- Definitions of success for your governance and content tools

- Strategies for evaluating their tools and processes

- Steps to take when you find opportunities for improvement

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The concept of innovation has taken over popular culture the past 15 years, each time promising a massive shift in how we live our lives. How do we take this term that has become so abstract and bring it into our daily design work? This talk will explore what innovation means to our personal development, to the growth of your design team, and to the products we build. Most of all, how do we carve out time for this important work alongside all the other urgent tasks at our door.

Did you know that fika is a huge thing in Sweden? It's time for a cup of coffee or tea, something sweet, and socializing – on site or online! 

15:25 to 15:45: Join us for a menti and discussions with Richard!

Join the menti!

In this talk Setor will explore the integration of human-centric methodologies in AI development, focusing on understanding and predicting human behavior to create more intuitive and effective AI interactions. Will highlight the crucial role of transparency and education in AI development, emphasizing the need to empower users with clear insights into how AI systems operate, make decisions, and utilize data.

This transparency fosters trust and enables informed user interactions with AI technologies. Examine the necessity for AI systems to be scalable and capable of evolving over time, underscoring the importance of designing systems that can grow and adapt to technological advances and changing societal expectations. Advocate for increased collaboration among UX designers, AI researchers, engineers, product managers, and end-users in the AI development process, emphasizing that interdisciplinary input leads to more comprehensive and human-focused AI solutions.

16:35 to 16:45: Richard will go around and interview participants whom are mingling at Posthuset to get the temperature! 

One of the surest and cheapest ways to quickly improve a piece of design is to get some feedback. Yet, design feedback is one of the most underused and under-appreciated design tool that we have. Why is that? The barriers to effective feedback are both practical and psychological. In this talk David will teach you how to give feedback without pissing anyone off. Then, he will share some unusual ways of thinking about feedback that will make it feel very different the next time you receive some.

Let's move to Orangeriet! Have a drink with us, eat some food, talk to friends, make new connections, and postpone the goodbyes for a couple of hours? See you there!

Join us in CoSociety for a digital After conference!